{"id":649,"date":"2024-09-06T10:21:58","date_gmt":"2024-09-06T10:21:58","guid":{"rendered":"https:\/\/www.revolvertype.com\/journal\/?p=649"},"modified":"2024-09-06T11:41:39","modified_gmt":"2024-09-06T11:41:39","slug":"psi","status":"publish","type":"post","link":"https:\/\/www.revolvertype.com\/journal\/2024\/09\/06\/psi\/","title":{"rendered":"Custom type for PSI – Paul Scherrer Institut"},"content":{"rendered":"

Custom type design for PSI – Paul Scherrer Institut<\/a> in collaboration with Scholtysik<\/a>
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\nThe rebranding of one of Europe\u2019s most eminent research institutes, the Paul Scherrer Institute PSI in W\u00fcrenlingen, Switzerland, was handled by Scholtysik.<\/br><\/p>\n

Scholtysik commissioned a slightly customized version of Revolver Type\u2019s Ritual. Dubbed Accelerate, PSI\u2019s exclusive typeface contains the complete Latin and Greek alphabets, as well as the mathematical symbols and special characters of all European languages. Its expression is factual, clear and precise. It is contrasted with an intense, pure colour palette. It corresponds to the abstract scientific topics and the often synthetic visualisations of the research results.
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\nThe Swiss agency developed a dynamic logo that is constantly being formed and re-formed from tiny particles. The resulting shapes are inspired by PSI\u2019s diverse research fields, such as quantum technology, neutron scattering, protein folding or atmospheric chemistry.
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\nThe PSI design system creates a new variety of expression. A free-style imagery, a broad colour palette and a variable layout offer great creative freedom. Precise language, clean typography and high-quality photography convey scientific excellence.
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\nSideFX Houdini animations: Burki Scherer AG<\/a>
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\nhttp:\/\/www.revolvertype.com\/journal\/wp-content\/uploads\/2024\/09\/journal.m4v<\/a><\/video><\/div>
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http:\/\/www.revolvertype.com\/journal\/wp-content\/uploads\/2024\/09\/scholtysik_psi_custom_type_animation.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"

Custom type design for PSI – Paul Scherrer Institut<\/a> in collaboration with Scholtysik<\/a><\/p>\n

The rebranding of one of Europe\u2019s most eminent research institutes, the Paul Scherrer Institute PSI in W\u00fcrenlingen, Switzerland, was handled by Scholtysik….<\/p>\n","protected":false},"author":1,"featured_media":650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/posts\/649"}],"collection":[{"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/comments?post=649"}],"version-history":[{"count":24,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/posts\/649\/revisions"}],"predecessor-version":[{"id":682,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/posts\/649\/revisions\/682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/media\/650"}],"wp:attachment":[{"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/categories?post=649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvertype.com\/journal\/wp-json\/wp\/v2\/tags?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}