Newson is a low-contrast sans serif typeface family that balances technical and humanistic characteristics for outstanding legibility.
Starting out from a custom font created in a single weight for small-sized text on supermarket price tags, the letterforms were revised and altered completely, arriving at a new and original design. Lukas Schneider adjusted the proportions to be usable for text and display sizes, and extended the family to span 7 weights, from Extralight to Black, with corresponding italics. Its functional, unobtrusive appearance is paired with a personality that inspires confidence and likewise is self-confident. Together with the wide range of weights, this makes Newson a quality choice for corporate design and branding projects.
Although not explicitly developed for signage, the approachable shapes with open counters and terminals and the finely graded weights render it suitable for wayfinding applications, too. The family comes with a selection of pictograms and other symbols for wayfinding systems, including circled and boxed numerals, in positive and negative variants. Newson’s versatility is enhanced by an extensive language support and features like small caps, various sets of numerals (oldstyle, lining, tabular lining and small cap figures), fractions, and arrows. Alternate forms for ‘a’, ‘e’, ‘g’ in roman and italic weights allow the user to fine-tune the appearance for a more restrained or slightly more casual effect.
Trial versions for testing purposes in layout applications are available on request.
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