Dinamit in use by polish logistics operator InPost

In 2019 the award-winning global creative agency Dragon Rouge created a new identity and for the polish logistics operator InPost.
Our sans-serif typeface family Dinamit was used widely used in various media to support the bold and unconventional visual language.

InPost is a courier company that – over a dozen years ago – became a challenger to Poczta Polska, the national postal monopolist. It became a household name recognized for its innovative character. Over the years, the company has grown considerably. Currently, its business model is based on classic courier services and parcel delivery to parcel lockers. It is the largest operator of these iconic machines in Poland, with a network of over 5000 devices. Although InPost has continued introducing new services and innovative logistics solutions, its image has lost the freshness associated with new and upcoming brands. We were tasked with reinventing the company’s image as that of a bold innovator and of imbuing the brand with energy characteristic of start-ups.

Source: www.dragonrouge.com – License: All Rights Reserved.


THINKING OUT OF THE BOX
Dragon Rouge wanted to bring back the thinking-out-of-the-box feel that characterized the company since its inception. Putting focus back on its innovative roots seemed ideal for a company known for inventive ways of delivering parcels (… delivering boxes). Dragon Rouge created a new, bold and unconventional (sharp, crispy) visual language. The central element of the logo, and the brand heroine called Paczucha (a Polish diminutive for ‘parcel’), was affected by the stale feel of the brand.

Source: www.dragonrouge.com – License: All Rights Reserved.

Source: www.dragonrouge.com – License: All Rights Reserved.


POSITIVE SPIRIT AND VISUAL COURAGE
Although the brand colors have remained yellow and black, its character has changed significantly. The aim is to be interesting and bold. This is largely due to the new, kinetic typography, custom-applied, e.g. on new uniforms designed for couriers. The inspiration came from fashion trends rather than work clothes styles.


Source: www.dragonrouge.com – License: All Rights Reserved.